Scottish Premier League (SPL) has announced the signing of new sponsor, which will boost prize money by 30%.
The new sponsor is a global brand that provides innovative products and services to the sports industry, including golf equipment, fitness wear, and nutrition supplements.
The sponsorship agreement will see the company donate 15% of its profits to charitable causes, in addition to a share of the prize money.
The sponsorship will also provide access to exclusive events and opportunities for players to showcase their products and gain recognition on the pitch.
This sponsorship will help to increase the visibility and popularity of Scottish football, while also providing a significant financial return for the league.
The new sponsor's presence will also be seen as a positive step towards improving the sustainability of the league, as it will not only benefit the sponsors but also the fans.
Overall, the new sponsorship will have a positive impact on the Scottish Premier League, and will help to raise awareness of the sport and promote its growth and development.